Web3 isn’t a very friendly place for Boomers. At least, not yet it isn’t. (Who knew that “OK, Boomer” would become a derogatory meme on Twitter?)
But in spite of a negative vibe and some technical hurdles, Boomers are already active in this space, particularly when it comes to NFT art.
According to the latest Art Basel & UBS Report, a survey of global art collecting in 2022, Boomers are up there among the top buyers of NFT art.
In fact, as you can see from this chart, high net worth Boomers are buying a lot more NFT art than the Gen Z generation, who often claim to be more “native” to this space.
The Boomers are here… but do you know how to sell to that generation? Do you know what attracts them, and what turns them off?
This where I come in. Because I speak Boomer, Web3 and Marketing.
I’m way older than most people in the Web3 world. Like card-carrying grandpa old. A true Boomer.
But I’m also deeply immersed in Web3. I’ve been collecting generative NFT art since early 2021. I know the space, I love the artists, and admire the builders who are making it all happen.
On top of that, I have over 25 years’ experience in digital marketing.
I wrote and published my first website in 1995… during the very early days of Web1.
I’ve written for, trained, and consulted with teams at a boatload of client companies over the last two decades… including Citibank, Apple, Chrysler, J. Paul Getty Trust, MSN.com, New York Times, Reuters, the U.S. Navy, Yahoo!, Intuit, Walt Disney Attractions, Association of American Publishers, National Cancer Institute, and many others.
Like I said… Boomer, Web3 and Digital writing and marketing. All in one.
When the time comes for you to truly engage with Boomers in the Web3 world, you’ll need to see Web3 through their eyes.
How can I help with that? I’ll give you a Boomer perspective on your communications plan, and can help you with your messaging… what to say and how to say it.
If and when you want to sell to affluent Boomers, reach out to me and we’ll set up a time to talk.