packaging

Aesthetics and design have more to do with selling coffee than you might think.

October 18, 2016 by Leave a comment
Aesthetics and design have more to do with selling coffee than you might think.

Yesterday I spent some time at a coffee event here in Montreal – East Coast Coffee Madness 2016.

It was terrific event, and I would like to thank the organizers for inviting me.

Anyway… as I was walking around, talking with roasters, coffee making equipment manufacturers and one or two ...

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Published in Coffee marketing

A well designed coffee bag makes a big difference.

February 22, 2015 by Leave a comment
A well designed coffee bag makes a big difference.

I was recently sent a couple of bags of coffee by Driven Coffee, out of Minneapolis.

The instant I opened the shipping box those two bags of coffee made a strong and positive impression.

They looked good. They were professionally designed. The messaging was simple, on-target and powerful.

More important, ...

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Published in Coffee marketing