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A well designed coffee bag makes a big difference.

February 22, 2015 by Leave a comment
A well designed coffee bag makes a big difference.

I was recently sent a couple of bags of coffee by Driven Coffee, out of Minneapolis.

The instant I opened the shipping box those two bags of coffee made a strong and positive impression.

They looked good. They were professionally designed. The messaging was simple, on-target and powerful.

More important, ...

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Published in Coffee marketing

5 Signs that your coffee marketing is a little too decaf.

June 25, 2013 by Leave a comment

one coffee bean in cupMarketing is like serving up a never-ending feast. And you’re the chef.

What you serve had better be tasty, nutritious and fresh. And guess what…you can’t just serve up just one meal and then go home. This is a never ending feast. Your customers want tasty, nutritious and fresh food every day!

What’s true for food is also true for marketing.

Serving up bland, uninformative and stale marketing and content won’t win you any prizes or customers. Do that and you’re on the road to decaf marketing.

And if you’re not sure whether your marketing is decaf or not, here are 5 signs to watch out for.

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Here’s what’s wrong with the homepage of your coffee business website.

June 14, 2013 by Leave a comment

coffee business website with no imagesWhether you are selling coffee beans or coffee brewers, the words on your homepage need to answer a simple question that is floating around in each visitor’s head.

Here it is:

“Why should I buy from you?”

It’s a great question, but as I browse from coffee site to coffee site, very few homepages answer it.

Yes, there are plenty of images. Great shots of coffee beans, coffee roasting machines, coffee brewers, coffee grinders, and happy people drinking coffee.

But none of these images answer the question, “Why?” Most of the images are simply decorative.

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