coffee brand

A well designed coffee bag makes a big difference.

February 22, 2015 by Leave a comment
A well designed coffee bag makes a big difference.

I was recently sent a couple of bags of coffee by Driven Coffee, out of Minneapolis.

The instant I opened the shipping box those two bags of coffee made a strong and positive impression.

They looked good. They were professionally designed. The messaging was simple, on-target and powerful.

More important, ...

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Published in Coffee marketing

Let your coffee brand off the leash from time to time.

August 14, 2013 by Leave a comment
breaking bad beer and coffee

Image credit:: Dwros89 on deviantart.com

We all like to protect our brands. Actually, we often obsess over them. Our brands are key assets that need to be looked after.

The trouble is, sometimes we protect them so much they simply end up being static and, dare I say it, boring.

We create style guides and strategy documents that build walls around how our brands can be presented. And, of course, we don’t build these walls simply around the presentation of our logo and coffee bag labels. We also build them around anything and everything we do, from our activities on social media to the scripting of videos or media interviews. We want to make sure nobody says anything that is “off brand”.

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Published in Coffee marketing