branding

Finding the right words for your coffee ecommerce site.

October 15, 2013 by Leave a comment

coffee website copywritingWho writes websites?

Who are these people who sit down and write homepages, category pages, sales pages, blog posts and all the other written content on a typical coffee site?

In the case of small companies it might be the founder of the company who does most of the writing. Or one of his or her employees.

If nobody feels particularly comfortable doing all that writing, maybe a freelancer is brought in to do the heavy lifting. With larger companies, there may be a writer or two employed in-house. Or they may get their ad agency to handle it all.

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Let your coffee brand off the leash from time to time.

August 14, 2013 by Leave a comment
breaking bad beer and coffee

Image credit:: Dwros89 on deviantart.com

We all like to protect our brands. Actually, we often obsess over them. Our brands are key assets that need to be looked after.

The trouble is, sometimes we protect them so much they simply end up being static and, dare I say it, boring.

We create style guides and strategy documents that build walls around how our brands can be presented. And, of course, we don’t build these walls simply around the presentation of our logo and coffee bag labels. We also build them around anything and everything we do, from our activities on social media to the scripting of videos or media interviews. We want to make sure nobody says anything that is “off brand”.

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Published in Coffee marketing