Marketing your coffee is a lot easier when you feel you are on a mission.

July 1, 2013 by Leave a comment
marketing coffee when on a mission

Photo courtesy of erenemre on Flikr

Do you love marketing?

Do you get up in the morning all excited about marketing your coffees?

Probably not. A lot of the coffee roasters and retailers I know are far more interested in their coffees. They love to create great coffee.

But if you want your business to succeed, marketing is an essential part of the mix.

And it’s not like you can just “do it” once and be done. Yes, it’s nice to create a fabulous label for your coffee bags. Yes, it’s great to tell some stories about the origins of your coffees, and maybe throw in a video or two of the roasting process.

Then of course you have to create a website, and spend a lot of time on social media. If you don’t have the time or skills to do that, you have to hire people who can do it all for you.

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