Author Archives: Nick Usborne

5 Signs that your coffee marketing is a little too decaf.

June 25, 2013 by Leave a comment

one coffee bean in cupMarketing is like serving up a never-ending feast. And you’re the chef.

What you serve had better be tasty, nutritious and fresh. And guess what…you can’t just serve up just one meal and then go home. This is a never ending feast. Your customers want tasty, nutritious and fresh food every day!

What’s true for food is also true for marketing.

Serving up bland, uninformative and stale marketing and content won’t win you any prizes or customers. Do that and you’re on the road to decaf marketing.

And if you’re not sure whether your marketing is decaf or not, here are 5 signs to watch out for.

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3 Ways to increase subscriptions to your home-delivery coffee club.

June 18, 2013 by Leave a comment

optimize coffee subscriptionsPlenty of online coffee retailers have discovered the benefits of getting visitors to sign up for home delivery coffee clubs.

With each home delivery subscription you have snagged a long-term customer, and these subscriptions can really help even out the cash flow.

In fact, for some coffee companies, this subscription model lies at the heart of their business. This is what they do.

Whether you offer coffee subscriptions as your core offering, or whether it’s just an add-on to your traditional online retail site, you have probably noticed that selling subscriptions isn’t particularly easy.

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Here’s what’s wrong with the homepage of your coffee business website.

June 14, 2013 by Leave a comment

coffee business website with no imagesWhether you are selling coffee beans or coffee brewers, the words on your homepage need to answer a simple question that is floating around in each visitor’s head.

Here it is:

“Why should I buy from you?”

It’s a great question, but as I browse from coffee site to coffee site, very few homepages answer it.

Yes, there are plenty of images. Great shots of coffee beans, coffee roasting machines, coffee brewers, coffee grinders, and happy people drinking coffee.

But none of these images answer the question, “Why?” Most of the images are simply decorative.

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Piggyback the venture capital that’s finding its way into the coffee business.

June 13, 2013 by 2 comments

coffee fundingThe gourmet coffee business is still relatively young, and the funding of new coffee ventures has generally been on a fairly small scale.

Yes, there are some big companies that have gone public and raised money through the markets. But we are also seeing a new wave of coffee entrepreneurs who are taking a quality, artisanal approach to coffee, and creating products and companies that serve the interests of serious coffee drinkers.

This is the post-Starbucks wave of coffee businesses. These companies are turning their backs on coffee as a vehicle for cream and sprinkles and focusing instead on very high-quality beans and exacting brewing methods.

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Published in Funding